If you’re constructing a site that’s 100% targeted on content material or 100% targeted on ecommerce, your best option on how to build your site may be very clear. WordPress is now a decade old and remains to be the reigning champ for managing websites with a ton of content. In the event you plan on pursuing an SEO or content material advertising strategy for your online business, WordPress is the only reliable alternative on your site. Nothing else comes to give you all the options that it’s worthwhile to manage so much content together with all the additional performance for Seo and different visitors sources. It’s the default content material administration platform for a motive.
If you want to sell stuff with an ecommerce store, Shopify is by far your greatest selection. There actually aren’t any official contenders anymore. The performance, the ease of use, and the price are unmatched. Even more impressive, Shopify will scale with your business no matter how giant it will get — they’ve pushed into the enterprise segment in the last few years and are now considered “best-in-class” at all tiers of ecommerce. From making an attempt to sell your first product to promoting one million products, Shopify is the default alternative. The issue is realizing what to do when you’ve a content material and an ecommerce site? That is when issues get a bit trickier and extra-nuanced.
As a lot as I personally love WordPress, it simply doesn’t compare to Shopify regarding commerce, even should you add an ecommerce plugin to WordPress. Shopify was built from the ground up around all of these options. With Shopify, you get each ecommerce function you may ever want right out of the field.
A bit of simple configuration and your site is ready to go. Of course, Shopify additionally has the flexibility to deeply customize anything you would need. With how well-liked Shopify has been, there’s now a big neighborhood of builders and marketers that may use the more superior options of Shopify to tailor it to your exact situation. Shopify additionally has Shopify Lite.
It’s a super streamlined version of Shopify, good for including a few purchase buttons to your WordPress site or your Facebook web page. So even if you want to run a number of small checks to see if you possibly can sell items in your site, it’s still worth beginning with Shopify. We actually can’t over-hype the advantages of utilizing Shopify — they’ve finished a tremendous job at constructing a software to unravel the needs of any ecommerce business owner. The benefits of Shopify are so giant that it’s not price attempting to contort WordPress into an ecommerce site itself. The only actual weakness to Shopify is it’s blogging functionality.
Yes, you may technically publish a weblog on Shopify, utilizing that on your content material. But you won’t wish to. The running blog options in Shopify are so naked-bones that they’re solely fit for the occasional company updates every few months. But when you’re only posting just a few instances a year, you would possibly as effectively skip the blog fully.
In different words, the only companies that might get worth out of the Shopify blog function shouldn’t have a blog in the primary place. Let’s say that you have your core ecommerce store on Shopify. It’s going great. But you additionally need to start an excessive-caliber weblog that might generate some severe site visitors and help enhance gross sales. Your greatest finest wager will probably be to make use of Shopify on your store and WordPress to your weblog. You’ll be on both platforms.
Using multiple platforms on the same site is very common. Lots of websites do it. This is straightforward sufficient that you’ll have the ability to get this arrange together with your WordPress host, area registrar, and Shopify account on your own. There’s no want to hire a developer to do something fancy.