When it comes to internet marketing, creating a great landing page could be the difference between switching your visitors into sales and creating a losing campaign. There are a few different facets that get into website landing page design that can either make or break your squeeze page, or that can make the difference between only a few conversions and lots of conversions. Below are a few ordinary things you should keep in mind when making your squeeze page.
First of most, whenever a visitor involves your landing page you want these to have a specific action. This may be clicking a link to a merchant’s page, signing up for your mailing list, downloading your e-book or white paper or any number of other things. In order to get your visitors to do what you want them to you need to limit their options by only providing links that lead them to what they want to do.
Let’s have a closer look at that. Say you make a landing page with a free website builder like Squidoo or Hubpages or lots of the free blog programs. When the customer arrives at the page they are presented not simply with your links, but with a large variety of other links on the web page. On Squidoo, for example, there are links to other webpages on Squidoo, links to outside sites and a large number of ads. While your visitor may select your links and take the action you want them too, they are in the same way likely to click on one of the other links on the page therefore you overlook a conversion.
Say instead that you create your own web page where you can control everything onto it. When visitors arrive they are presented with your text message and with links to whatever action it is you want them to take. At that point, their only options are to either click on one of your links or hit their back button.
If you have written your squeeze page well they’ll likely choose to click on your link, which means they did what you wanted them to and have not gotten distracted by extra links on the web page. This is why creating your own website to use for your landing pages is crucial to succeeding as an internet marketer. Your own page gives you to direct these potential customers where you want them to go and not risk losing these to something it doesn’t advantage you.
If you are like many online marketers, though, you may have a problem with creating your own landing page because you do not know HTML. Learning HTML can take up precious time you could be using creating new campaigns and enhancing your marketing initiatives instead of laboring over the website. Not just that, but if one does eventually get a website created it will most likely not look very professional or come up with because you didn’t really know what you were doing when you were building it.